Drake? Really?

I just read that Drake won the 2010 Juno Award for Best Rap Recording of the Year and Best New Artist. And... I don't get it. I find his most recent album, like most of his stuff, to be nearly unlistenable. Shitty, boring beats; overly breathy, pretentious vocals; nothing much of any value artistically or musically at all. I don't follow hip-hop enough anymore to make any alternative suggestions, but I can say that a couple of local artists from Halifax such as Jorun Bombay and Ghettosocks have produced albums that are orders of magnitude better than Drake's dreck. Classified also won the ECMA for best rap recording this year; I'm sure that his album would be better. And I say that without even having heard it, but I know his stuff generally and it is not anywhere near as bereft of musical content as Drake's stuff is.